:root{--paper:#fffdf8;--ink:#293c31;--orange:#ac4129;--green:#35584b;--muted:#656d62;--line:#e1ddcf;--sand:#f3eddf;--pale:#e9eddf;--radius:18px;--serif:Optima,"Iowan Old Style","Palatino Linotype",Georgia,serif;--sans:Inter,"Avenir Next","Segoe UI",Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.75 var(--sans);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}button,a,input,textarea,select,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid var(--orange);outline-offset:5px}button{cursor:pointer}img{display:block;max-width:100%;height:auto}.container{max-width:1240px;padding:0 48px;margin:0 auto}.icon{width:22px;height:22px;flex-shrink:0;vertical-align:middle}.skip{position:absolute;top:-100px;left:20px;padding:12px;background:var(--paper);z-index:100}.skip:focus{top:8px}.site-header{position:sticky;top:0;background:#fffdf8f7;backdrop-filter:blur(16px);border-bottom:1px solid #e1ddcf90;z-index:30}.nav-wrap{height:91px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;gap:10px;align-items:center;font-size:29px;letter-spacing:-1.3px;font-weight:750;line-height:1}.brand img{width:37px;height:37px;border-radius:9px}.brand .brand-dot{color:var(--orange)}.navigation{display:flex;gap:25px;align-items:center;font-size:13px;font-weight:600}.navigation .active{color:var(--orange)}.nav-cta{padding:11px 17px!important;font-size:12px!important;border-radius:9px!important}.nav-youtube{color:var(--orange)}.menu-toggle{display:none;padding:9px;border:1px solid var(--line);background:transparent;color:var(--ink);border-radius:8px}.btn{display:inline-flex;justify-content:center;align-items:center;gap:15px;min-height:49px;padding:13px 22px;background:var(--orange);color:white;border:1px solid var(--orange);border-radius:10px;font-weight:650;font-size:13px;line-height:1.4;transition:background .16s,transform .16s}.btn:hover{background:#8d321f;transform:translateY(-1px)}.btn.secondary{background:transparent;border-color:#c9c9b9;color:var(--ink)}.btn.secondary:hover{background:var(--sand)}.btn.green{background:var(--green);border-color:var(--green)}.btn.light{background:#fcf5e6;color:var(--green);border-color:#fcf5e6}.btn .icon{width:17px;height:17px}.text-link{display:inline-flex;gap:12px;align-items:center;font-size:13px;font-weight:650;text-decoration:underline;text-underline-offset:5px}.text-link .icon{width:17px;height:17px}.eyebrow{font:700 10px/1.6 var(--sans);letter-spacing:2px;text-transform:uppercase;color:var(--orange);margin:0 0 20px}.eyebrow.green{color:var(--green)}h1,h2,h3,h4{font-family:var(--serif);font-weight:500;line-height:1.14;letter-spacing:-1.4px;margin:0 0 22px}h1{font-size:clamp(44px,5.3vw,72px)}h2{font-size:clamp(32px,3.4vw,46px)}h3{font-size:25px;letter-spacing:-.55px}h4{font-size:21px}p{margin:0 0 20px}p.lead{font-size:17px;line-height:1.85;color:var(--muted);max-width:560px}.muted{color:var(--muted)}.small{font-size:12px;color:var(--muted)}.tiny{font-size:10px;color:var(--muted)}.section{padding-block:85px}.section-head{display:flex;justify-content:space-between;align-items:end;gap:35px;margin-bottom:34px}.section-head h2{margin-bottom:0;max-width:650px}.section-head p{max-width:360px;font-size:14px;color:var(--muted);margin:0}.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.hero{padding-block:58px 36px}.hero-grid{display:grid;grid-template-columns:1.06fr 1fr;gap:54px;align-items:center}.hero h1{font-size:clamp(47px,5.35vw,72px);letter-spacing:-2.3px}.hero h1 em{font-style:normal;color:var(--orange)}.hero .lead{max-width:485px}.actions{display:flex;gap:12px;flex-wrap:wrap;margin:27px 0 17px}.hero-art{width:100%;max-width:560px}.hero-proof{font-size:11px;display:flex;align-items:center;gap:7px;color:var(--muted)}.hero-proof .icon{width:14px;height:14px;color:var(--green)}.industries{display:flex;gap:10px;flex-wrap:wrap;margin-top:18px;padding-bottom:34px}.industries span{font-size:11px;padding:7px 14px;border:1px solid var(--line);border-radius:50px;color:#586351}.discovery{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:20px;padding:23px 0}.discovery small{text-transform:uppercase;letter-spacing:1.6px;line-height:1.6;font-size:9px;max-width:150px;color:var(--muted)}.discovery b{font-weight:600;font-size:17px;letter-spacing:-.5px}.discovery-note{font-size:9px;color:var(--muted);margin:9px 0 0}.steps .card{padding:30px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius)}.card-top{display:flex;justify-content:space-between;margin-bottom:30px}.icon-box{background:var(--pale);color:var(--green);border-radius:10px;width:46px;height:46px;display:grid;place-items:center}.step-number{font-size:11px;color:var(--muted);letter-spacing:2px}.card p{font-size:14px;color:var(--muted)}.steps h3{font-size:26px}.band{background:var(--sand)}.band-green{background:#edf0e6}.answer-card{padding:28px;border:1px solid #d6ceba;background:var(--paper);border-radius:18px;box-shadow:0 12px 30px #50462a08}.answer-top{display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:12px}.tag{padding:4px 9px;border-radius:30px;font-size:9px;white-space:nowrap;background:var(--pale);color:var(--green)}.question{font-family:var(--serif);font-size:26px;line-height:1.4;padding:24px 0;margin:0}.answer-signals{border-top:1px solid var(--line);padding-top:20px;display:flex;gap:10px;flex-wrap:wrap}.answer-signals span{font-size:11px;display:flex;align-items:center;gap:5px}.answer-signals .icon{width:14px;height:14px;color:var(--green)}.service-card{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:18px;overflow:hidden;background:var(--paper)}.service-card>img{width:100%;aspect-ratio:460/290;object-fit:cover}.service-copy{padding:28px;display:flex;flex-direction:column;flex:1}.service-copy p{font-size:14px;color:var(--muted)}.service-copy .text-link{margin-top:auto;padding-top:6px}.service-copy h3{font-size:26px}.service-meta{font-size:10px;letter-spacing:1.4px;text-transform:uppercase;color:var(--orange);margin-bottom:12px}.chapter-card{display:flex;flex-direction:column;border-bottom:1px solid var(--line);padding-bottom:24px}.chapter-card>img{width:100%;aspect-ratio:460/260;border-radius:12px;margin-bottom:22px}.chapter-card h3{font-size:24px;line-height:1.25;margin-bottom:15px}.chapter-card h3 a:hover{text-decoration:underline;text-underline-offset:4px}.chapter-card p{font-size:13px;color:var(--muted)}.article-meta{font-size:10px;letter-spacing:1px;text-transform:uppercase;color:var(--muted);margin-bottom:12px;display:flex;gap:12px;flex-wrap:wrap}.chapter-card .text-link{margin-top:auto}.article-meta .category{color:var(--orange)}.youtube-panel{display:grid;grid-template-columns:1fr 1.1fr;gap:65px;align-items:center}.channel-art{background:#e6e2ce;border-radius:18px;padding:38px;position:relative}.channel-screen{background:#35584b;color:#fff9e9;border-radius:14px;min-height:240px;display:flex;flex-direction:column;justify-content:space-between;padding:30px;box-shadow:0 12px 30px #25372a16}.channel-screen .wordmark{font-size:25px;font-weight:650;letter-spacing:-1px}.channel-screen h3{font-size:38px;line-height:1.15;max-width:270px;color:#fff9e9;margin:24px 0}.channel-play{height:44px;width:59px;background:#faf3df;border-radius:10px;display:grid;place-items:center;color:var(--green)}.channel-screen .small{color:#dde6d3}.cta{padding:44px 48px;background:var(--green);color:#fff9ea;border-radius:20px;display:flex;align-items:center;justify-content:space-between;gap:35px}.cta h2{margin-bottom:15px;max-width:650px}.cta p{color:#d5e0d1;max-width:620px;margin:0;font-size:14px}.cta .eyebrow{color:#d4dfc3}.cta .btn{flex-shrink:0}.faq{max-width:820px;margin:auto}details{border-bottom:1px solid var(--line);padding:20px 0}summary{cursor:pointer;font-size:15px;font-weight:600;line-height:1.5;padding-right:22px}details p{font-size:14px;color:var(--muted);margin:16px 0 0}footer{background:#f5f1e7;border-top:1px solid var(--line);padding:58px 0 24px;margin-top:25px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.3fr;gap:42px}.footer-brand p{max-width:300px;font-size:13px;color:var(--muted);margin:20px 0}.footer-grid h3{font-family:var(--sans);font-size:11px;letter-spacing:1.5px;text-transform:uppercase;font-weight:650;margin:0 0 20px}.footer-grid a:not(.brand){display:block;font-size:12px;margin-bottom:11px;color:#586454}.footer-grid a:hover{text-decoration:underline}.footer-bottom{border-top:1px solid var(--line);padding-top:22px;margin-top:35px;display:flex;justify-content:space-between;gap:25px;font-size:10px;color:var(--muted)}.page-intro{padding-block:65px 42px}.page-intro h1{max-width:900px}.page-intro .lead{max-width:680px}.breadcrumb{font-size:11px;color:var(--muted);display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin-bottom:30px}.breadcrumb a{text-decoration:underline;text-underline-offset:3px}.breadcrumb .icon{width:12px;height:12px}.learning-toolbar{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0;margin:10px 0 36px;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}.filters{display:flex;gap:7px;flex-wrap:wrap}.filter{background:transparent;border:1px solid transparent;border-radius:30px;padding:8px 13px;font-size:11px;color:var(--muted)}.filter[aria-pressed="true"]{background:var(--green);color:white}.search-field{display:flex;align-items:center;gap:8px;border:1px solid var(--line);border-radius:8px;padding:0 12px}.search-field input{background:transparent;border:0;min-height:40px;width:205px;font-size:12px;color:var(--ink)}.search-field .icon{width:16px;height:16px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}.articles-grid{row-gap:45px}.article-header{max-width:900px;padding-top:45px}.article-header h1{font-size:clamp(38px,4.3vw,59px);max-width:880px}.article-header .lead{max-width:760px}.byline{font-size:11px;color:var(--muted);display:flex;gap:14px;flex-wrap:wrap;margin:25px 0 0}.byline a{text-decoration:underline}.reading-layout{display:grid;grid-template-columns:215px minmax(0,760px);gap:65px;margin-top:42px;align-items:start}.toc{position:sticky;top:118px;border-top:1px solid var(--line);padding-top:20px}.toc h2{font-family:var(--sans);font-size:10px;letter-spacing:1.5px;font-weight:700;margin-bottom:16px}.toc a{font-size:11px;color:var(--muted);display:block;margin:0 0 13px;line-height:1.6}.toc a:hover{color:var(--orange)}.toc .toc-cta{margin-top:25px;border-top:1px solid var(--line);padding-top:20px}.prose{font-size:16px;line-height:1.9;color:#4e5c51;min-width:0}.prose h2{font-size:32px;line-height:1.2;margin:44px 0 20px;color:var(--ink)}.prose h3{font-size:25px;color:var(--ink);margin-top:30px}.prose p{margin-bottom:24px}.prose li{padding-left:5px;margin-bottom:10px}.prose ul{padding-left:22px}.prose a{color:var(--orange);text-decoration:underline;text-underline-offset:4px;overflow-wrap:anywhere}.takeaway{padding:25px 28px;background:var(--pale);border-left:3px solid var(--green);border-radius:0 12px 12px 0;color:var(--green);margin-bottom:30px}.takeaway .eyebrow{color:var(--green);margin-bottom:10px}.takeaway p{margin:0;font-size:15px}.sources{border-top:1px solid var(--line);margin-top:45px;padding-top:12px}.sources h2{font-size:25px}.sources li{font-size:13px}.author-box{border:1px solid var(--line);border-radius:12px;padding:24px;margin:35px 0;font-size:13px}.author-box strong{color:var(--ink)}.article-bottom-nav{display:flex;justify-content:space-between;gap:30px;margin:35px 0 0;padding-top:25px;border-top:1px solid var(--line)}.article-bottom-nav a{max-width:48%;font-size:12px}.article-bottom-nav small{display:block;font-size:10px;color:var(--muted);text-transform:uppercase;letter-spacing:1px}.service-hero .hero-art{border-radius:20px}.deliverables{padding:32px;border:1px solid var(--line);border-radius:16px;background:#faf7ef}.deliverables h3{margin-bottom:22px}.checklist{padding:0;list-style:none}.checklist li{display:flex;gap:12px;font-size:14px;color:#53604f;margin-bottom:16px}.checklist .icon{width:18px;height:18px;color:var(--green);margin-top:3px}.process-list{counter-reset:process}.process-row{display:grid;grid-template-columns:50px 1fr 1fr;gap:30px;padding:25px 0;border-bottom:1px solid var(--line);align-items:start}.process-row>span{color:var(--orange);font-size:12px;letter-spacing:2px}.process-row h3{font-size:26px;margin-bottom:0}.process-row p{font-size:14px;color:var(--muted);margin-bottom:0}.notice{padding:22px 26px;background:var(--sand);border-radius:12px;font-size:13px;color:#596150}.resource-card{border:1px solid var(--line);border-radius:16px;padding:32px;background:var(--paper)}.resource-card .icon-box{margin-bottom:25px}.resource-card p{font-size:14px;color:var(--muted)}.resource-card h2{font-size:29px}.resource-preview{background:var(--sand);border-radius:12px;padding:25px;margin-top:25px;font-size:12px;font-family:var(--sans);white-space:pre-wrap;line-height:1.9}.inquiry-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px;padding-block:60px 75px;align-items:start}.inquiry-aside{position:sticky;top:125px}.inquiry-aside h1{font-size:55px}.inquiry-aside .lead{font-size:16px}.contact-line{display:flex;gap:12px;font-size:14px;align-items:center;margin:25px 0}.contact-line a{text-decoration:underline;text-underline-offset:5px}.quote-form{padding:36px;border:1px solid var(--line);background:#faf7ef;border-radius:18px}.quote-form h2{font-size:29px;margin-bottom:12px}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.field{margin-bottom:20px}.field label{display:block;font-size:12px;font-weight:650;margin-bottom:7px}.field input,.field textarea,.field select{width:100%;color:var(--ink);background:var(--paper);border:1px solid #c9cbbd;border-radius:8px;padding:12px 13px;font-size:14px;min-height:48px}.field textarea{min-height:155px;resize:vertical;line-height:1.7}.field input::placeholder,.field textarea::placeholder{color:#757b6e}.field .small{font-size:10px;margin-top:6px}.required{color:var(--orange)}.consent{display:flex;gap:10px;align-items:flex-start;font-size:11px;color:var(--muted);line-height:1.8;margin:16px 0 25px}.consent input{width:17px;height:17px;flex-shrink:0;margin-top:2px;accent-color:var(--green)}.consent a{text-decoration:underline;text-underline-offset:3px}.quote-form .btn{width:100%}.quote-form button:disabled{opacity:.7;cursor:wait;transform:none}.form-status{margin-top:18px;font-size:13px;border-radius:9px;outline:0}.form-status.error{background:#f6e4db;color:#81351f;padding:18px}.form-status.success{background:#e0eadb;color:#2b4e37;padding:18px}.honey{position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden}.form-after{font-size:10px;color:var(--muted);margin:13px 0 0;text-align:center}.legal{max-width:850px;padding-top:60px;padding-bottom:70px}.legal h1{font-size:48px}.legal h2{font-size:28px;margin-top:35px}.legal p,.legal li{font-size:14px;color:#596456}.legal a{text-decoration:underline;text-underline-offset:4px;color:var(--orange)}.simple-page{padding-top:100px;padding-bottom:100px}.simple-page h1{max-width:700px}.principle{padding:25px 0;border-top:1px solid var(--line)}.principle h3{margin-bottom:13px}.principle p{font-size:14px;color:var(--muted)}.flow-diagram{margin:30px 0}.flow-diagram img{border-radius:14px;width:100%;border:1px solid var(--line)}.flow-diagram figcaption{font-size:10px;color:var(--muted);margin-top:10px}.mb0{margin-bottom:0}.pb0{padding-bottom:0}.pt0{padding-top:0}[hidden]{display:none!important}::selection{background:#eed4bb;color:#293c31}@media(min-width:1500px){.hero{padding-top:80px}}@media(max-width:1100px){.navigation{gap:15px}.nav-youtube{display:none}.hero-grid{gap:30px}.container{padding:0 35px}.service-copy{padding:24px}.reading-layout{gap:35px;grid-template-columns:190px 1fr}.inquiry-layout{gap:40px}.inquiry-aside h1{font-size:48px}.hero h1{font-size:58px}}@media(max-width:850px){html{scroll-padding-top:95px}.container{padding:0 24px}.nav-wrap{height:78px}.brand{font-size:26px}.brand img{width:34px;height:34px}.menu-toggle{display:block}.navigation{display:none;position:absolute;top:77px;left:0;right:0;padding:25px;background:var(--paper);border-bottom:1px solid var(--line);box-shadow:0 12px 20px #28392c08;flex-direction:column;align-items:stretch;gap:10px}.navigation.open{display:flex}.navigation>a{padding:8px 10px}.navigation .nav-youtube{display:block}.navigation .btn{align-self:stretch;margin-top:4px}.hero{padding-top:38px}.hero-grid{grid-template-columns:1fr;gap:30px}.hero h1{font-size:clamp(45px,8vw,66px)}.hero .lead{max-width:560px}.hero-art{max-width:520px;margin:auto}.hero-art img{width:100%}.industries{margin-top:5px;padding-bottom:25px}.discovery{flex-wrap:wrap;justify-content:start;gap:20px}.discovery small{max-width:none;flex-basis:100%}.discovery b{font-size:14px}.section{padding-block:55px}.section-head{display:block;margin-bottom:28px}.section-head p{margin-top:20px}.section-head>.text-link{margin-top:20px}.grid3{grid-template-columns:1fr}.grid2{grid-template-columns:1fr}.service-card{max-width:600px}.service-card>img{max-height:280px}.youtube-panel{grid-template-columns:1fr;gap:35px}.channel-art{max-width:600px}.cta{padding:30px;display:block}.cta .btn{margin-top:25px}.cta h2{font-size:36px}.footer-grid{grid-template-columns:1fr 1fr;gap:35px}.footer-brand{grid-column:1/-1}.footer-bottom{flex-wrap:wrap}.page-intro{padding-block:40px 25px}.page-intro h1{font-size:46px}.learning-toolbar{display:block}.search-field{margin-top:18px;max-width:100%}.search-field input{width:100%}.search-field label{flex:1}.filter{font-size:10px;padding:8px 10px}.articles-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px 18px}.chapter-card h3{font-size:22px}.chapter-card p{font-size:12px}.article-header{padding-top:30px}.article-header h1{font-size:40px}.reading-layout{display:block;margin-top:30px}.toc{position:static;margin-bottom:30px;padding-bottom:15px;border-bottom:1px solid var(--line)}.toc a{display:inline-block;margin:0 15px 10px 0}.toc .toc-cta{display:none}.prose h2{font-size:29px}.process-row{grid-template-columns:35px 1fr;gap:15px}.process-row p{grid-column:2}.inquiry-layout{grid-template-columns:1fr;gap:30px;padding-block:40px 55px}.inquiry-aside{position:static}.inquiry-aside h1{font-size:46px;max-width:600px}.quote-form{padding:25px}.quote-form .form-grid{gap:15px}.legal{padding-top:40px}.channel-screen h3{font-size:36px}}@media(max-width:480px){.hero h1{font-size:46px;letter-spacing:-1.7px}.hero-art{margin-top:-10px}.actions .btn{padding:13px 17px}.articles-grid{grid-template-columns:1fr}.chapter-card>img{max-height:220px;object-fit:cover}.form-grid{grid-template-columns:1fr;gap:0!important}.quote-form{padding:22px}.inquiry-aside h1{font-size:43px}.eyebrow{letter-spacing:1.5px}.footer-grid{column-gap:22px}.answer-top{flex-wrap:wrap}.question{font-size:24px}.channel-art{padding:23px}.channel-screen{padding:25px}.hero-proof{font-size:10px}.breadcrumb{font-size:10px}.cta{padding:27px}.article-header h1{font-size:37px}.source-list{padding-left:17px}.filters{gap:2px}.filter{padding:8px}.resource-card{padding:26px}.byline{gap:8px 12px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}@media print{.site-header,.toc,.cta,footer,.actions,.article-bottom-nav{display:none}.container{max-width:none;padding:0}.reading-layout{display:block}.prose{font-size:11pt;line-height:1.6}body{background:white}.article-header h1{font-size:28pt}.prose h2{break-after:avoid;font-size:19pt}}

@media(max-width:850px){.section.pt0{padding-top:0}.section.pb0{padding-bottom:0}}