NEW TO GEO? YOU’RE IN THE RIGHT PLACE.

You don’t need to know
everything to begin.

Start with the questions your customers ask. Learn the basics, review what your business says online, and work on one clear improvement.

What is changing?

People can ask an assistant to explain a service or suggest a shortlist before they ever visit a website. That makes clear, accurate information about your business even more useful.

GEO is a name for work focused on visibility in generated answers. It builds on SEO and a credible digital presence. You control the quality of your information; you don’t control the answer an engine gives.

Read: What is GEO?

Your starting point

  • A real business and a clear priority service
  • Access to your website and main public profiles
  • A few questions customers genuinely ask
  • A place to record what you observe

No paid AI visibility platform required to start learning.

YOUR FIRST USEFUL SESSION

Three steps. One clear next move.

01

Understand what you’re observing.

Learn the difference between a brand mention, a source citation, and a recommendation. Explore this step →

02

Review the facts you control.

Check your services, contact details, locations, qualifications, and the path to making an inquiry. Explore this step →

03

Choose one improvement.

Make a priority service page more useful or correct an important inconsistency. Record the change. Explore this step →

A good reading order.

All 12 field guides

LET’S MAKE PROGRESS

Want a clearer starting point for your website?

An audit can help you understand the issues, priorities, and practical next steps before committing to a larger project.

Explore website audits